Biography:

Cristina Willows is Admissions & Marketing Manager at BEPS International School, Brussels. Previously, she worked for Avenor College, Romania as Director of Admissions & Communications, after working for the Romanian Ministry of Communication & Information Technology and in corporate communications. As someone who has worked in admissions for several years now, she knows that when things have gone well, it has often been linked to a feeling that a family has left with after a virtual or on-campus meeting. Giving priority to how we make people feel, in contrast to what we make them think has been something that Cristina has been focusing on for several years now.